The University of Granada (UGR) set up in 2015 a new specific area, the General Coordination for Entrepreneurship of the University of Granada (UGRemprendedora), leaded by Prof. Maria del Mar Fuentes, devoted to coordinate and integrate activities designed to foster entrepreneurship within the university community. The goal of UGRemprendedora is to encourage innovation and to make significant socio-economic contributions to society.


The main objectives of UGRemprendedora are:


· To improve the employability of our undergraduate and postgraduate students, as well as our alumni, through self-employment initiatives, the creation of startup companies, and by fostering  entrepreneurial abilities among these communities, thereby enabling them to innovate and generate significant value within the University community.


· To encourage knowledge transfer from the University to the productive sector through the setting up of new companies that are developed on the basis of research breakthroughs (spin-offs) and to develop innovative projects for companies and institutions.


· To support entrepreneurial and innovative initiatives designed to improve teaching, research, and management processes at the University.


At UGRemprendedora, we help to turn the ideas into hands-on entrepreneurial projects. Proposals from all knowledge areas are welcomed and supported by our entrepreneurship centre, from culture, the arts, the environment, healthcare, tourism and education, to industrial applications, the construction sector, the ITs and the entire service sector.  UGRemprendedora carries out and supports the following activities and programmes:

  • Activities aimed at students and graduates, teachers, researchers and administration and service staff that encourage innovation, entrepreneurial initiatives (in all knowledge areas), and the development of innovative and entrepreneurial attitudes and behaviour within the University community, such as:
    • “Entepreneurship days” at Faculties and Schools
    • Workshops and round tables about entrepreneurship
    • Business Ideas competitions
    • University teaching staff training in business attitudes and capabilities.


  • Activities designed to coordinate and promote entrepreneurial initiatives carried out in UGR centres and other bodies
    • “UGR Entrepreneurial Talent”
    • “UGR Social Entrepreneurship Laboratory”
    • Mentoring programme
    • UGR Intrapreneurship-Innovation Lab (IN2LAB)


  • Activities to encourage and implement programmes that are jointly run with other institutions, companies and external agencies, with the aim of cultivating entrepreneurship at the University
    • “Launch your master’s thesis”
    • Santander YUZZ


  • Activities designed with a view to diagnosing and analyzing the entrepreneurship phenomenon and its constantly evolving ecosystem
    • “Face2Face with entrepreneurs”
    • Business skills workshops.
    • Startup management capabilities courses.


  • “Activities designed to improve the communication and dissemination of entrepreneurial activities at the University of Granada
    • “UGR Entrepreneurship Forum”
    • “Annual UGR Entrepreneurship Prizes”
    • Press releases of success startup stories.
    • Networking events



All those pioneering programmes cited above encompasse the following topics:

  • Design thinking and prototyping
  • Business models
  • Market analysis
  • Marketing and communication
  • Financial management and sustainability
  • Business plans
  • Tools such as Business Model Canvas, Lean Startup, and minimum viable product to help you turn a degree or master’s dissertation into a truly innovative project
  • Professional mentoring with an inbuilt advisory and career support service
  • Business and managing startups skills workshops (corporate governance, legal status, taxation, innovation and business strategy, business development, financial management and funding, marketing and communication)
  • Entrepreneurship skills workshops (risk analysis, problems solving, cultivating creativity, innovation, leadership, teamwork, negotiation skills, communication strategies)

We carry out these activities with a view to improving the socio-economic development of Granada and acknowledging and supporting creativity, talent and initiative at our University.



UGRemprendedora regularly publish information on open calls for applications (both internal and external), grants and funding opportunities for startups and new initiatives, as well as competitions designed to cultivate entrepreneurial attitudes, innovation and socio-economic progress. The UGRemprendedora newsletter is weekly sent to thousands of subscribers that receive updated information about activities, events, programmes and deadlines.


In our Entrepreneurship Centre we have a Business Incubator area and a Coworking room for students and alumni projects. Two multi-purpose classrooms (45pax) are used in our programmes, as well as the mentoring offices.

UGRemprendedora technical staff, in cooperation with the regional entrepreneurship agency (Andalucía Emprende), offers at the Entrepreneurship Centre technical and business advice to those university members that are trying to boost their idea or project.


Relations with stakeholders.

UGRemprendedora has a strong relationship with all the relevant stakeholders in the startup ecosystem of Granada and Andalucía. Several cooperation agreements have been recently signed with:

  • Fundación Andalucía Emprende
  • Cámara de Comercio de Granada
  • Confederación Granadina de Empresarios
  • Banco Sabadell
  • Banco Santander
  • Ayuntamiento de Granada
  • Federación Andaluza de Junior Empresas
  • Cluster OnGranada